This week in the every Tuesday Club, Aleen Bayard discusses social media marketing for your business.

Many of us are wondering why we need to be so conscious of on-line media and social networks.  It’s no longer just a place for kids to meet on Facebook.    Here are some things you should be thinking about in terms of how to leverage your business on-line.

 

1.     First of all do you have a Facebook account?

Businesses today are using Facebook as a way of creating Fans to learn more about their business and to connect their customers together to create even more advocacy for their products and services.

2.     Secondly, Twitter can be an excellent way to get out immediate notification about products. Let’s say you are putting something on sale or you’re introducing a new product.  Twitter would be an excellent way to get that out to your market place.

Blogging is important, even if you don’t have a blog yourself.  You want to be checking what other bloggers are saying about your product, your staff, or your services. 

3.     And the third thing you want to think about is Linkedin.  It’s the fastest growing site for professionals. 

 

So well beyond your website you want to think about how you can use social networking to increase your reputation and your presence. 

One of the most important phenomenon here is that the organisation doesn’t only go to its customers through the website, but you are actually having your customers talk about you and become advocates for your business.  These are really important reasons why you want to think about social media.

 

Finally, are you effectively using your email?

Think about client alerts, newsletters, even eBooks.  Other things you might be able to put onto a podcast or even  on www.youtube.com     For example your CEO doing an important speech. 

 

Take a look at some recent research conducted by the Neilsen Company. 

·           Social networks and blogs are the fourth most popular online activity, ahead of personal email. 

·           And over two-thirds of the overall global online community now visit these sites.

 

That’s why it’s so important for you to have a handle on your online presence and to have an online strategy.   

 

You can see what MBE is doing on Facebook by going to  http://www.facebook.com/pages/Management-Business-Education/409875285647?ref=ts

 

If you haven’t taken the opportunity to sign up to the Every Tuesday Club with MBE (Management & Business Education), then do so today by going to www.buseducation.com.